Blog
Notes from actually running ecommerce — ops, pricing, growth, and the MENA realities.
MENA / Egypt ecommerce
How to Pay for Facebook Ads from Egypt (and Keep Them Tax-Deductible)
Paying Meta directly from Egypt quietly costs you VAT you can't deduct, a 20% withholding hit, and about 3% FX. Here's the real math and the cleaner way I do it.
May 31, 2026
Ops & fulfillment
Ecommerce Fulfillment in Egypt: How Bosta, Flextock and the Rest Actually Price It
The per-order number a 3PL quotes you isn't the whole story. Here's how Egypt's fulfillment players really charge, the catch in each model, and when in-house still wins.
May 31, 2026
Ops & fulfillment
How I run pick-and-pack for a 4,000-SKU store
The layout, labeling, and checks that keep a high-SKU warehouse shipping accurately at volume.
May 30, 2026
MENA / Egypt ecommerce
Cutting COD return rates in Egypt
Cash on delivery drives returns. Here are the levers that actually move the number without killing conversion.
May 28, 2026