Most playbooks don't survive Egypt.
Fifteen years building and running the business behind brands here. It started with ecommerce: stores, warehouses, pricing. Now it's the ops, the ads, and the tools that hold it together. I write about what works on the ground. Read the latest below, or subscribe.
What I write about
All postsEcommerce Fulfillment in Egypt: How Bosta, Flextock and the Rest Actually Price It
The per-order number a 3PL quotes you isn't the whole story. Here's how Egypt's fulfillment players really charge, the catch in each model, and when in-house still wins.
How to Pay for Facebook Ads from Egypt (and Keep Them Tax-Deductible)
Paying Meta directly from Egypt quietly costs you VAT you can't deduct, a 20% withholding hit, and about 3% FX. Here's the real math and the cleaner way I do it.
How I run pick-and-pack for a 4,000-SKU store
The layout, labeling, and checks that keep a high-SKU warehouse shipping accurately at volume.
Brands I've built and run
Not theory. I've built and operated these from the inside, across Egypt and MENA.
Tools I've built (and run every day)
I build the systems I recommend. Here's what runs my own 4,000-SKU store, and what each one changed.
Predicts demand per SKU every night, so I reorder before the fast movers sell out and stop sinking cash into dead stock.
Tracks competitor prices daily, so pricing is a decision based on the actual market instead of a guess.
One screen for true margin, repeat rate, and where the profit actually comes from. No more wrestling spreadsheets to answer a simple question.
Handles the repetitive customer questions on its own, so the team spends its time on the ones that actually need a human.
Spots lapsed customers and fires the right offer automatically, instead of blasting the whole list and hoping.
If buying another app hasn't fixed it, I can build the thing that does. Start a project or book a call.
Need a hand building or running the business behind your brand?
See how we can work together